Sportsbet The Block
The recent upgrade to their site is very nice and Sportsbet is the #1 Bitcoin sportsbook for Live wagering. There are multiple betting options for most every game for the sports: soccer, tennis, baseball, hockey, and more! Ever since the demise of directbet, Sportsbet has really taken the Live market by storm. One of the latest is Blockchain-based gaming operator Coingaming Group, which has found its Sportsbet.io platform shown the door in the country. Switzerland doesn’t want foreign gambling brands to.
The Australian digital sports betting company SportsBet has taken a rival gambling firm to court because the competitor is also using the words “sports” and “betting” in their brand.
SportsBet, which is currently owned by the Irish gambling giant Flutter Entertainment, has addressed the Federal Court by filing a trademark infringement lawsuit against Sportsbetting.com.au Pty Ltd, claiming that the latter’s brand SportsBet is too similar to its own brand.
A local media reported that SportsBet made an attempt to resolve the controversial issue without taking the matter to court but it seems that its opponent rejected the opportunity. Now, the Australian online sports betting giant is seeking a permanent solution against its local rival and make it stop using its current name, under the argument that there is a large resemblance between SportsBet and Sportsbetting.
Both gambling companies – SportsBet Pty Ltd and Sportsbetting.com.au – hold operating licences that were issued by the Northern Territory Racing Commission. For the time being, SportsBet is holding a much bigger share of the country’s online gambling sector, with its stake expected to become even larger in the years to come, considering the recent takeover deal between Flutter Entertainment and The Stars Group.
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SportsBet Has Previously Filed Similar Trademark Infringement Cases
Ten years ago, in 2010, the founder of SportsBet Matt Tripp decided to sell out the company’s assets to the Irish bookmaker Paddy Power. The latter also underwent a number of changes, including merger and acquisitions, before finally setting up its brands under the parent name “Flutter Entertainment” in 2019.
As mentioned above, this is not the first time when SportsBet has entered in a trademark controversy with a market rival. Back in 2018, the sports betting company got itself into a similar legal dispute with CrownBet, which was planning to change its branding to Sportingbet at the time. In June 2018, SportsBet filed a trademark infringement suit against CrownBet to prevent its competitor to rebrand. BetEasy, on the other hand, argued that the co-existence of the two brandings would end up confusing customers of both operators and suggested that the Court should probably cancel all similar trademarks operating on the market, including SportsBet.
SportsBet managed to emerge victorious from the dispute and won a temporary injunction against BetEasy, the successor of CrownBet. Still, the fight turned out to be practically useless, because after a number of transactions, Flutter Entertainment took over The Stars Group, which is the parent company of BetEasy. The final decision of the operator was to put the operations of the BetEasy brand under the SportsBet banner.
For now, the exact reasons why the legal fight between SportsBet and Sportsdbetting.com.au is erupting now, especially considering the fact that the two gambling companies have already been rivals for quite some time.
- Author
Olivia Cole
As betting agencies face a crackdown on the volume of gambling advertising in the market, online bookmaker Sportsbet has launched an above-the-line campaign to “drive community awareness.”
The month-long ad campaign follows the launch of Take A Break, a 'responsible gambling' initiative that allows customers to choose when and how long they take a break from wagering.
The promotion follows yesterday's launch of an Australian Association of National Advertising discussion paper on a new code that would prohibit betting agencies targeting children and young adults and impose tougher standards for wagering advertisers.
It is the first time Sportsbet has run a campaign to encourage people to stop gambling and will be shown across TV, digital, social and radio platforms and will be broadcast during programs, including Nine’s Summer of Cricket, the evening news on Seven, Nine and Ten, The Project, The Block, Top Gear and The Big Bang Theory.
However, the campaign is running outside of peak betting times, such as spring horse racing season and footy finals.
“Take A Break is an innovative new product and we want consumers to know about it and the other responsible gambling services we provide,” sportsbet.com.au’s marketing director Barni Evans said.
“We know our customers appreciate and use our responsible gambling tools. Thousands of customers have set a limit on how much they can deposit into their account over a set time period so we expect Take A Break to be similarly popular.”
The ads feature young male adult punters, who are showing signs they may have a gambling problem, using the Sportsbet app feature that allows users to take a break “for 24 hours, or make it the weekend'.
“We’ve seen an encouraging uptake of Take a Break prior to the campaign. There’s no doubt the ads will have the impact we’re aiming for and drive the message that wagering should be fun and conducted responsibly,” Evans said.
In a study published by the Victorian Responsible Gambling Foundation in October, researchers found the use of corporate social responsibility strategies may be used as promotional tools for brands.
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“Public health researchers have documented the use of these tactics in other unhealthy industries (such as tobacco) as a way of distracting consumers from the potentially negative impacts of their products. Questions have also been raised about the use of these programs to promote specific brands and products,” the researchers said.
The authors of the paper highlighted Sportsbet's World's Biggest Blue Balls promotion, a campaign to raise awareness of prostate cancer, in which the researchers found 18 presentations of the Sportsbet.com.au logo within the 58 second clip.
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The Take A Break campaign will receive heavy presence across Sportsbet’s mobile and desktop platforms and social media channels.
View the ads here:
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